Terms & Privacy

Terms & Privacy

The website www.bluedahlia.in belongs to Premier Fine Linens Pvt Ltd (hereinafter “PFL”, “we”, “our” or “us”, as the case may be), a company having its Registered Office at RR Landmark, 1E-1 Nava India Road, Coimbatore – 641 028, India.


The following Online Shopping Terms & Conditions (hereinafter “Terms & Conditions”) govern the services which PFL offers at the website. Please read these terms and conditions carefully. When you register with us, you are deemed to have accepted, and will be bound by these Terms and Conditions, as amended and varied by us from time to time.

General :

PFL reserves the right to amend the Terms & Conditions at any time without any prior notification to you. We encourage you to view the latest Terms & Conditions on this website from time to time.

In the event the amended Terms & Conditions are not acceptable to you, you should discontinue using the service. However, if you continue to use the service you shall be deemed to have agreed to accept and abide by the amended Terms & Conditions. You agree to use the website only for lawful purposes. You also agree to comply with all applicable laws and regulations while using / transacting at the site.

Should any of the conditions be deemed to be invalid at a future date, the validity or enforceability of any or all of the remaining conditions shall not be affected in any manner.

Certain additional conditions governing the services and your relationship with us may be contained in other pages of the Blue Dahlia website. Unless those conditions conflict with these terms and conditions, they will be deemed to have been incorporated into and will form part of these Terms & Conditions.

You agree that you are accessing the services available and transacting on this website at your sole risk. You further agree to use your best and prudent judgment before entering into any transaction through this website. Also, before placing an order you shall check the product description carefully. By placing an order for a product you agree to be bound by the conditions of sale included in the item’s description.

Your order for purchase of any product at the website shall be deemed to be an offer made by you. We reserve the right to accept or reject the offer. Your order shall be deemed to have been accepted by us only upon dispatch of the product(s) ordered by you.

Your Information

Any information you provide at our website, either at the time of registration or any time thereafter, will be protected in terms of our Privacy Policy. We expect all information provided by you to be factual and correct at all times. Any breach of this condition may result in your membership being discontinued, without limiting any other remedies available to us.

You shall at all times maintain the confidentiality of your account and the secrecy of your password. Any loss or damage which may arise as a result of any failure on your part to do so shall be solely on your account.

You shall provide your correct e-mail address. We are not responsible for any communication missed out due to incorrect / invalid e-mail addresses provided by you. All communication sent electronically is legally equivalent to such communication provided in writing. Where an incorrect information provided by you (wrong name or address etc.) results in non-delivery of the ordered product, any extra cost incurred by us for redelivery shall be payable by you.

The payment information provided by you will be checked for each and every order. Any data determined to be incorrect at the time of processing your order will be subject to additional verification. You shall arrange to provide all reasonable documents/information required for the purpose of our verification.

Non Acceptance, Cancellation of Orders & Refunds

Certain situations may arise where we may not be able to accept your order. We reserve the right to refuse or cancel an order placed by you for any reason.

On certain very rare occasions, we may be unable to accept an order due to non availability of the product in stock. In such a situation, if we cancel your order after your payment has been processed, the entire amount received by us will be refunded.

Further, inspite of our best efforts to provide correct and accurate information on the website, some errors may occur from time to time. We may therefore be unable to accept an order placed by you due to errors in product description and/or pricing on the website. In such a situation, we shall inform you by e-mail to place a fresh order on the basis of corrected information, should you prefer to do so. You may however at your sole discretion also choose to cancel the order. If the order is cancelled after we have processed the payment, the amount received will be refunded.

You cannot cancel any order that has already been shipped out by us. In case you cancel an order before it has been processed/ approved by us, we shall refund the entire amount received by us. Our decision on whether an order has been processed or not shall be final and you agree not to dispute our decision.

All refunds are subject to normal banking procedures.

Colour Variation 

We cannot guarantee that the colour displayed on your monitor will accurately depict the actual colour of the product. The variation could occur for a number of reasons including the screen resolution and other parameters of the monitor. The resulting colour variation could be up to 10% which we request you to take note of.

Shipping Policy

Blue Dahlia has a transparent and clear shipping policy for all orders placed on our website. Our top priority is to ship your item at the earliest to your doorstep. We are committed to delivering your order accurately, in good condition, and always on time promised by us in our website. Delivery time may vary according to the address, area and may depend upon the product availability. Free shipping across India for order fulfilments. Shipping Charges will be applied for replacements and returns.

Return of goods 

If you are not satisfied with the product for any reason, you can return the product purchased online at our website subject to the following conditions:

  • The product is returned, unused and in its original condition within 7 days of delivery. Our decision regarding the condition of returned goods shall be final.
  • The product should be returned in the original packaging along with the invoice.
  • Goods once used or washed cannot be returned.
  • To avail a refund, the customer is requested to send an email of the product pictures with the packaging to info@bluedahlia.in.
  • If the refund request is accepted, the customer will bear the return shipping cost and courier the product to:
    Blue Dahlia Return (#Order Id)
    Premier Fine Linens Pvt Ltd.
    RR Landmark,
    No. 1E-1,
    Nava India Road,
    Coimbatore – 641028
  • Once we receive the product, we will check for wear and tear and then initiate the refund.
  • Refund will be credited to the customer’s account in 5-7 working days.

Credit / Debit Card Transaction

The following rules govern your use of credit /debit card at our website

  • You shall ensure that the credit /debit card details provided by you are correct.
  • You shall only use a credit / debit card owned by you for your transactions.
  • We will not be liable for any credit /debit card fraud.

Obligation to maintain system integrity

  • You must not take any action or use any device, software or instruction that might interfere with the operation of the service or proposed working of the site, including any action which might impose an unreasonable or disproportionately large burden on our infrastructure.
  • You must not use the service for any illegal purpose resulting in breach of any relevant laws, regulations or code of practice.
  • You must not use the site to gain unauthorized access to other computer systems, or for interfering or disrupting networks or websites connected to the site.

Dispute Resolution

Disputes, if any, arising on account of any matter connected with the usage of the website will be referred to an Arbitrator appointed by PFL. The arbitration proceedings will be governed by the provisions of Arbitration and Conciliation Act of India, 1996. The venue of Arbitration shall be Coimbatore.


We shall not be liable in any manner if we are unable to fulfill any of our obligations through this website due to flood, earthquake, storm, cyclone or any other acts of God of similar nature, war, strike, lockout, Governmental or judicial or quasi-judicial policies / intervention / direction / prohibition or change in law or for any other reasons beyond our control.

Privacy Policy

We are strongly committed to providing at all times a platform for secure transactions and customer information privacy.

We advise you to go through this privacy policy periodically to keep abreast of changes being made from time to time. We have the right to modify / alter our privacy policy at any time at our sole discretion.

1. Your Information

You can place an online order with us for a product either as a guestor as a registered member. For the purpose of registering as a member, you may have to provide us with certain personal information such as your name, address, phone number, e-mail ID etc. We may use your contact information to send offers based on your previous orders and your interests.

The other purposes for which we may use your personal information are

  • to resolve disputes;
  • to collect monies due to us;
  • measure consumer interest in our products and services,
  • inform you about our offers, products, services, and updates;
  • detect and protect us against error, fraud and other criminal activity;
  • enforce our terms and conditions; and
  • as otherwise described to you from time to time.

We may also use your IP address to help diagnose problems with our server, and to administer our website. Your IP address may also be used to help identify you and to gather broad demographic information.

We may occasionally request you to complete optional online surveys. The data collected from these surveys will be used to enhance the comfort of your online shopping experience.

2. Cookies

A “cookie” is a small piece of information stored by a Web server on a Web browser so it can be later read back from that browser. Cookies are useful for enabling the browser to remember information specific to a given user. They help in recognizing you and speed up your shopping process during your subsequent visits to our site. Bluedahlia.in places both permanent and temporary cookies in your computer’s hard drive. These cookies do not contain any of your personal information.

3. Sharing of information

We may, if necessary, share personal information provided by you for the purpose of detecting and preventing identity theft, fraud and other potentially illegal acts and generally prevent abuse of our services in any manner. We may disclose personal information if required to do so by law or in the good faith and belief for the purposes of serving a legal process. We may also disclose personal information to law enforcement offices or others in the good faith and belief that such disclosure is reasonably necessary to enforce our Terms or Privacy Policy, respond to claims that an advertisement, posting or other content violates the rights of a third party or to protect the rights, property or personal safety of our users or the general public.

4. Security Precautions

Our site has stringent security measures in place to protect the loss, misuse, and alteration of the information under our control. Whenever you change or access your account information, we offer the use of a secure server. Once your information is in our possession we adhere to strict security guidelines, protecting it against unauthorized access.

5. Choice/Opt-Out

Users may, at their discretion, opt-out of receiving promotional and such other marketing-related communications from us. To remove your contact information from all bluedahlia.in lists and newsletters, please contact us at sales@bluedahlia.in For any clarification relating to this statement please e-mail to sales@bluedahlia.in.